Wheels

Unbranded®

MADE-TO-ORDER WHEELS

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/ Custom forged wheels from vetted factories, delivered with a Western-style guarantee. Direct factory pricing, no brand markup. From €950*.

Custom wheels, without the big brand premium

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At Wheels Unbranded®, we connect drivers, foundries, and certified engineers to deliver premium forged alloys made without the badge tax or middleman markup.

5 vetted forges

Ships worldwide

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12

100+

100+

Vetted Forges

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Agenzo Fact

01/04

100+

100+

Projects successfully launched worldwide

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Agenzo Fact

01/04

100+

100+

Projects successfully launched worldwide

Customer voices

Customer reviews

Testimonials.

Reviews from our first builds will appear here as we collect them. Until then, see our process and guarantees below.

We were struggling to create a unified design experience until we worked with Botly. The team not only brought consistency but elevated every screen with thoughtful detail.

Agenzo® support peoples from all over the world

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Tobias Fram

Product Manager, ALYN

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ALYN

01/04

We were struggling to create a unified design experience until we worked with Botly. The team not only brought consistency but elevated every screen with thoughtful detail.

Agenzo® support peoples from all over the world

man image

ALYN

01/04

We were struggling to create a unified design experience until we worked with Botly. The team not only brought consistency but elevated every screen with thoughtful detail.

Agenzo® support peoples from all over the world

man image

ALYN

01/04

Happy people

1M+

1M+

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ROI Improvement

50%

50%

Clients reported better ROI within 1 month.

Client Retention

50%

50%

Come back for second or third projects.

Client Retention

40%

40%

Come back for second or third projects.

Our factory network

Vetted forges across China, ready to build the wheels you design.

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BUILT BY YOU

Customer voices.

Real builds, real owners. Tag #wheelsunbranded on Instagram or TikTok and your build joins this gallery — earn a €50 gift card toward your next order.

@partner_forge_a

From our partner factories · 3-piece forged

@partner_forge_b

From our partner factories · concave multi-spoke

@partner_forge_c

From our partner factories · matte bronze

@partner_forge_d

From our partner factories · split spoke

@partner_forge_e

From our partner factories · brushed finish

#wheelsunbranded

Be the first.

Tag your finished build on Instagram or TikTok — earn a €50 gift card toward your next order.

Why customers trust us

Money-Back

(01) Money-back guarantee on every order
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If your wheels are not delivered or arrive with structural defects or wrong specs, we refund your deposit. The guarantee is paid out of our service fee — your money sits in escrow until your build is confirmed.

Buyer protection

Refund coverage

Vetted Forges

(02) Curated panel of factories, not an open marketplace

Direct Pricing

(03) Factory-direct, no badge tax

Escrow Held

(04) Funds released only on confirmed delivery

Why customers trust us

Money-Back

(01) Money-back guarantee on every order
awards image

If your wheels are not delivered or arrive with structural defects or wrong specs, we refund your deposit. The guarantee is paid out of our service fee — your money sits in escrow until your build is confirmed.

Buyer protection

Refund coverage

Vetted Forges

(02) Curated panel of factories, not an open marketplace

Direct Pricing

(03) Factory-direct, no badge tax

Escrow Held

(04) Funds released only on confirmed delivery

Why customers trust us

(01) Money-back guarantee on every order
awards image

If your wheels are not delivered or arrive with structural defects or wrong specs, we refund your deposit. The guarantee is paid out of our service fee — your money sits in escrow until your build is confirmed.

Buyer protection

Refund coverage

(02) Curated panel of factories, not an open marketplace
(03) Factory-direct, no badge tax
(04) Funds released only on confirmed delivery

Our Process

Shorten the journey, Save Money

Get unique with your own pair of wheels for a fair price. No big brand premium for wheels leaving the same factory.

Agenza

Journey start

Contact us with your ideas

.01

Agenza

image

Design Process

Design and Prototype Process

.02

Agenza

image

Testing

Product Testing, Quality Control

.03

Agenza

image

Testing

Enjoy your wheels unbranded

.04

Our Process

Shorten the journey, Save Money

Get unique with your own pair of wheels for a fair price. No big brand premium for wheels leaving the same factory.

Agenza

Journey start

Contact us with your ideas

.01

Agenza

image

Design Process

Design and Prototype Process

.02

Agenza

image

Testing

Product Testing, Quality Control

.03

Agenza

image

Testing

Enjoy your wheels unbranded

.04

Our Process

Shorten the journey, Save Money

Get unique with your own pair of wheels for a fair price. No big brand premium for wheels leaving the same factory.

Agenza

Journey start

Contact us with your ideas

.01

Agenza

image

Design Process

Design and Prototype Process

.02

Agenza

image

Testing

Product Testing, Quality Control

.03

Agenza

image

Testing

Enjoy your wheels unbranded

.04

Our Pricing

Pricing

1-piece cast

From €950*

From €950*

Entry-level forged alloys for budget-conscious builds.

What's included:

Cast aluminum, single-piece construction

Lighter than OEM, daily-driving durable

Standard sizes 17–20 inch

Common finishes (gloss, matte, brushed)

8–10 week lead time

2-piece flow-form

From €1500*

From €1500*

Hybrid build — better strength-to-weight than cast.

What's included:

Flow-formed barrel with cast or forged face

Stronger weight-to-strength ratio

Wider offset and width range

Step lips and split-spoke designs available

10–12 week lead time

3-piece forged

From €2500*

From €2500*

Concours-grade, fully bespoke construction.

What's included:

Forged 3-piece (lip + barrel + face)

Fully custom offset, width, and lip depth

Premium finishes and bespoke hardware

Show-quality finish standards

12–14 week lead time

Our Pricing

Pricing

1-piece cast

From €950*

From €950*

Entry-level forged alloys for budget-conscious builds.

What's included:

Cast aluminum, single-piece construction

Lighter than OEM, daily-driving durable

Standard sizes 17–20 inch

Common finishes (gloss, matte, brushed)

8–10 week lead time

2-piece flow-form

From €1500*

From €1500*

Hybrid build — better strength-to-weight than cast.

What's included:

Flow-formed barrel with cast or forged face

Stronger weight-to-strength ratio

Wider offset and width range

Step lips and split-spoke designs available

10–12 week lead time

3-piece forged

From €2500*

From €2500*

Concours-grade, fully bespoke construction.

What's included:

Forged 3-piece (lip + barrel + face)

Fully custom offset, width, and lip depth

Premium finishes and bespoke hardware

Show-quality finish standards

12–14 week lead time

Our Pricing

Pricing

1-piece cast

From €950*

From €950*

Entry-level forged alloys for budget-conscious builds.

What's included:

Cast aluminum, single-piece construction

Lighter than OEM, daily-driving durable

Standard sizes 17–20 inch

Common finishes (gloss, matte, brushed)

8–10 week lead time

2-piece flow-form

From €1500*

From €1500*

Hybrid build — better strength-to-weight than cast.

What's included:

Flow-formed barrel with cast or forged face

Stronger weight-to-strength ratio

Wider offset and width range

Step lips and split-spoke designs available

10–12 week lead time

3-piece forged

From €2500*

From €2500*

Concours-grade, fully bespoke construction.

What's included:

Forged 3-piece (lip + barrel + face)

Fully custom offset, width, and lip depth

Premium finishes and bespoke hardware

Show-quality finish standards

12–14 week lead time

Common questions

Find your answer.

How long does it take to get custom wheels from China?

From the day you confirm your spec, expect 8 to 14 weeks total: 1–2 weeks to lock in the design, 6–10 weeks for production at the forge, and 1–2 weeks for shipping by air or sea. Lead times vary by factory and complexity.

Will I have to pay shipping, customs, or import VAT?

Our prices are wheels-only. Shipping is quoted separately by the factory. Customs and import VAT are paid by you directly to the courier on delivery — we never collect or remit duties. We provide a country-specific estimate before you pay so there is no surprise. For most EU countries expect roughly 20–25% on top of the wheel price; the US, UK, and other regions vary.

What if I don't like the wheels when they arrive?

Our money-back guarantee covers non-delivery and gross defects — wrong specs, structural issues, or finish flaws against the agreed reference. Subjective dissatisfaction (the bronze isn't quite the shade you imagined) is not covered, which is why we lock specs in writing before production starts.

Are these wheels road-legal in my country?

Depends on your country. EU buyers (especially Germany) should check TÜV approval; Japan requires JWL; the US looks for DOT or SAE J2530 markings. We disclose certifications per build but cannot certify on your behalf — you remain responsible for verifying road-legality where you drive.

Why are these cheaper than name-brand wheels?

You pay the factory directly with our service fee, not the brand markup. Many premium-branded wheels are made by the same Chinese forges we work with — the badge tax often doubles the price. Our fee covers factory vetting, language bridge, escrow, and the money-back guarantee.

Common questions

Find your answer.

How long does it take to get custom wheels from China?

From the day you confirm your spec, expect 8 to 14 weeks total: 1–2 weeks to lock in the design, 6–10 weeks for production at the forge, and 1–2 weeks for shipping by air or sea. Lead times vary by factory and complexity.

Will I have to pay shipping, customs, or import VAT?

Our prices are wheels-only. Shipping is quoted separately by the factory. Customs and import VAT are paid by you directly to the courier on delivery — we never collect or remit duties. We provide a country-specific estimate before you pay so there is no surprise. For most EU countries expect roughly 20–25% on top of the wheel price; the US, UK, and other regions vary.

What if I don't like the wheels when they arrive?

Our money-back guarantee covers non-delivery and gross defects — wrong specs, structural issues, or finish flaws against the agreed reference. Subjective dissatisfaction (the bronze isn't quite the shade you imagined) is not covered, which is why we lock specs in writing before production starts.

Are these wheels road-legal in my country?

Depends on your country. EU buyers (especially Germany) should check TÜV approval; Japan requires JWL; the US looks for DOT or SAE J2530 markings. We disclose certifications per build but cannot certify on your behalf — you remain responsible for verifying road-legality where you drive.

Why are these cheaper than name-brand wheels?

You pay the factory directly with our service fee, not the brand markup. Many premium-branded wheels are made by the same Chinese forges we work with — the badge tax often doubles the price. Our fee covers factory vetting, language bridge, escrow, and the money-back guarantee.

Common questions

Find your answer.

How long does it take to get custom wheels from China?

From the day you confirm your spec, expect 8 to 14 weeks total: 1–2 weeks to lock in the design, 6–10 weeks for production at the forge, and 1–2 weeks for shipping by air or sea. Lead times vary by factory and complexity.

Will I have to pay shipping, customs, or import VAT?

Our prices are wheels-only. Shipping is quoted separately by the factory. Customs and import VAT are paid by you directly to the courier on delivery — we never collect or remit duties. We provide a country-specific estimate before you pay so there is no surprise. For most EU countries expect roughly 20–25% on top of the wheel price; the US, UK, and other regions vary.

What if I don't like the wheels when they arrive?

Our money-back guarantee covers non-delivery and gross defects — wrong specs, structural issues, or finish flaws against the agreed reference. Subjective dissatisfaction (the bronze isn't quite the shade you imagined) is not covered, which is why we lock specs in writing before production starts.

Are these wheels road-legal in my country?

Depends on your country. EU buyers (especially Germany) should check TÜV approval; Japan requires JWL; the US looks for DOT or SAE J2530 markings. We disclose certifications per build but cannot certify on your behalf — you remain responsible for verifying road-legality where you drive.

Why are these cheaper than name-brand wheels?

You pay the factory directly with our service fee, not the brand markup. Many premium-branded wheels are made by the same Chinese forges we work with — the badge tax often doubles the price. Our fee covers factory vetting, language bridge, escrow, and the money-back guarantee.

Start your build

Ready to start your build?

Tell us your car and the wheels you have in mind. Our factory reps reach out within 24 hours with a quote.

24/7 Full Time Support

365/12 Full Time Support

Available for work

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Our team

#Creative Squad